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Website Best Practices
What makes a website successful? Ask your developer about these points, then give us a call.
Why is SEO Important?
From moz.com - Beginners Guide to SEO:
“While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.
In a nutshell: SEO has Twenty Times more traffic opportunity than PPC on both mobile and desktop.”
Website Building Blocks
Be sure your website includes these important elements, to better serve your visitors.
Identify & Inform
Company name, products & services on each page
Visitors easily find what they are looking for
Appears on each page
Provide phone, e-mail, and standard contact form alternatives
High Quality Content
Give the visitor the information they're looking for
Make sure content is CURRENT.
Compelling design and palette
Use short paragraphs, titles & bullet points
Highlight important words or phrases.
Employ best practices for individuals with disabilities