View Times Two Web and Digital Design

Website Best Practices

What makes a website successful? Ask your developer about these points, then give us a call.

Why is SEO Important?

From moz.com - Beginners Guide to SEO:

“While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.

In a nutshell: SEO has Twenty Times more traffic opportunity than PPC on both mobile and desktop.”

Website Building Blocks

Be sure your website includes these important elements, to better serve your visitors.

Identify & Inform

 Company name, products & services on each page

Intuitive Navigation

 Visitors easily find what they are looking for

Contact Information

 Appears on each page

 Provide phone, e-mail, and standard contact form alternatives

High Quality Content

 Give the visitor the information they're looking for

 Make sure content is CURRENT.

User Experience

 Compelling design and palette

 Use short paragraphs, titles & bullet points

 Highlight important words or phrases.

Handicap Accessible

 Employ best practices for individuals with disabilities

Testimonials

 Honest reviews help customers choose

Call to Action Button

 “Call Now”, “Sign Up”, “Download” etc.